Frank Sutter

Mindset of the New Marketer

One of the most important things an online marketer must learn when they start is the discipline of self employment. Its not an easy transition to make, because it goes against most of the things we have been taught all of our lives. We have been raise... Read >

The importance of Web 2.0

Web 2.0 is actually a work in progress, I don't think anyone really knows what it is, what its going to be like, or when we will actually be there, but everyone wants you to believe that they are the expert. In fact, I had to look it up on Wikapedia, a... Read >

Getting Massive Web Exposure

There are many steps to closing a sale online. You start with posting a web presence, and then you must optimize and advertise that presence in order to get opt-ins. Next you must follow up on those opt-ins with emails and phone calls in order to get some... Read >

Advertising on the Web

Internet marketing, like all forms of marketing, is an inexact science. The hit or miss nature of marketing in general is combined with the extraordinary interactivity of the internet, giving the audience a level of control of their exposure that is not p... Read >